VP, Home Network and Independent Retailer Analytics

Location: Phoenix, AZ (85067)
Company: Synchrony
Industry: Retail
Job Type: Full Time
Posted: 7 days ago
Reposted: Today
Job Description

Role Summary/Purpose:

The VP, Independent Retailer and Home Network Analytics is responsible for leading analytics for the HN and IR portfolios. In this capacity, the role will work closely with portfolio marketing and sales leaders, as well as with colleagues from cross-functional teams including finance, credit and client initiatives. The role also serves as the primary SYF analytics contact for our clients. The individual is expected to be fully immersed in the portfolio's strategic initiatives, provide strategic insights, decisioning support and create advanced analytics tools for our client teams and partners. In doing so, they are expected to elevate the role of analytics in their sphere of influence. The ideal candidate must display strong initiative and ownership, have a passion for generating insights, be familiar with contemporary analytics tools, and bring interpersonal and collaborative skills to be successful in the role.

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities

  • Identify, build, and implement analytics solutions by using a consultative approach to anticipate, and interpret the needs of customers, partners, and stakeholders

  • Lead analytics strategy and roadmap for Independent Retail business, focusing on:

  • Leveraging merchant segmentation to drive use cases across the merchant lifecycle

  • Collaboratively developing growth strategies to increase penetration on key merchants

  • Growing independent retailers credit pen while still retaining high margin sales

  • Increasing merchant enrollment and reducing merchant attrition using proven data-driven strategies

  • Improving the quality of measurement and testing in the merchant space

  • Embracing and expanding data share

  • Develop analytics strategy and roadmap for the Home Network, focusing on:

  • Leveraging analytics to drive cross-sell and cross-shop strategies

  • Collaborating with marketing and sales to grow the network base

  • Develop and groom relationships with the GM and Marketing leader for IR and HN and become a trusted business advisor on business strategies, growth and KPIs

  • Establish a strong collaborative working partnership with other functional stakeholders, India analytics hub, H&A platform analytics, and analytics COEs (eg Consumer Engagement, Digital, Product) colleagues, including regular working rhythms and cadences

  • Thought leadership, and leading strategic analytics projects, including but not limited to customer insights, product and channel analytics, digital analytics and personalization, promo optimization, and merchant/store effectiveness

  • Drive insightful internal and external business reviews with key stakeholders and clients

  • Initiate analytic proposals & action plans across all channels to drive marketing strategy including targeting recommendations and 'test and learn' plans

  • Engage and present to marketing, sales, and external clients to share insights that influence growth

  • Act as day-to-day lead and point of contact for with select US partners

  • Identify KPIs, develop measurement test plans, and provide appropriate benchmarks for testing

  • Provide offer/audience selection guidance to marketing for lifecycle campaigns based on program goals and budget.

  • Manage, coach and develop analysts and AVPs on the team

  • Prioritize workflow across teams to ensure highest-quality execution and delivery

  • Lead and inspire a team of professionals, providing mentorship, guidance, engagement, career pathing and development opportunities

  • Coach and develop analytic professional through training and hands-on experiences

  • Perform other duties and/or special projects as assigned


  • Bachelor's degree in a STEM discipline from an accredited institution, OR in lieu of degree, 9 years of progressive experience in a marketing or customer analytics role at multi-product/multi-channel financial services organization

  • A minimum of 7+ years progressive work experience in a marketing or customer analytics role at a multi-product/multi-channel financial services or retail organization, including:

  • 5+ years' leadership/managerial experience in analytics in the financial services and/or retail industries

  • 5+ years' experience with statistical and analysis tools, such as SAS, SQL, R, Python, Tableau, etc.

  • 3+ years' experience working on large-scale analytics projects and/or working in matrix, cross-functional environments

Desired Characteristics:

  • Master's degree preferred statistics/decision sciences/predictive analytics or other quantitative field or MBA

  • Proficient with coding languages such as SAS, R, or Python

  • Experience with data visualization tools such as Birst and Tableau

  • Strong skill in project management, communications, multi-tasking, ability to work independently, and relationship management are keys to success

  • Ability to synthesize/analyze diverse information, develop and recommend strategies, and articulate clearly to business partners and customers

  • Ability to work under aggressive timelines, and prioritize project(s) appropriately based on urgency and importance

  • Ability to influence senior corporate decision makers.

  • Excellent communication skills both written and verbal

  • Ability to innovate and find creative solutions to meeting business goals

  • Proven understanding of credit card or financial services industry financial P&L drivers and key sensitivities, with business performance reporting experience

Grade/Level: 12

The salary range for this position is 130,000.00 - 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/), with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Data Analytics

Web Reference : AJF/731064772-405
Posted Date : Thu, 11 Jul 2024

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